The last twenty years, China’s valve industry in the socio-economic development of the impact of the achievements are obvious to all. Whether the product performance or quality has a certain improvement. However, compared with foreign outstanding enterprises, the competitiveness of domestic valve enterprises in the market is still at a disadvantage. Profit margins, R & D and innovation capacity is still a lot of domestic valve enterprises face the problem, so in the end what is the reason for the domestic valve enterprises in the high-end development of the difficult path?
Insufficient investment into the development bottleneck
According to the survey data from the CNPV alliance show that over the past three years, China’s Valve Companies in product development and innovation on the capital investment is only about 1/5 of the UK, is Germany’s $1/3. Compared with the enterprises of western countries, our R & D investment very little, some even often operating income of less than five percent, so the weak capital investment to achieve a breakthrough on the research is difficult.
In the current international valve market competition is so fierce premise, there is no high investment can not get high returns, want to occupy the market place is extremely difficult. Such as the hydraulic transmission valve, safety valve and relief valve and valve more high input is needed to ensure that have a continuous research and innovation capacity, so the lack of investment for many enterprises in China valve have been hovering in the low-end industries.
Brand awareness led to the formation of the pump valve companies can not form a fist advantage
Brand awareness is weak, ignoring the product in the brand building investment, which is a common problem in the domestic valve enterprises. Lack of brand advantage is the direct consequence of the lack of customer recognition of domestic products. The same quality valve products on the market, the customer is the first choice of those well-known brands of products is the truth.
A lot of enterprises affected by the traditional market marketing, brand promotion in the lack of big, think good product quality will be able to gain a foothold in the market, and the fact that in the era of the Internet economy, blindly stick to self can only be a dead end. Expand the market impact of products, the formation of their own brand advantage in the fierce competition in the market to take the initiative. Therefore, pay attention to product brand building is to ensure that the valve company in China to take the high-end route key.
Lack of marketing planning
Quite a lot of strength of the domestic valve business is difficult to make a substantive breakthrough in the business lies in the marketing plan is not satisfactory. Especially in network marketing is because there is no professional platform and a state of stragglers and disbanded soldiers. The emergence of the CNPV alliance no doubt in the domestic valve products to high-end development played a role in adding fuel to the flames. For the valve companies better and faster product promotion is of great significance.
